Have you ever been on a website, looked at a form and didn’t bother to fill it in because it requires an essay? What about those Captchas, “select all of the squares with traffic lights,” and “what number can you see in this incredibly pixelated image.” That’s right, this #websitewednesday we’re talking about forms!
Best tips for website forms
I want to start with Captchas because they’re just so annoying! The purpose of having a Captcha on your form is to prevent you from receiving lots of spam. Bots and automated software can’t complete the Captcha. That’s obviously a good thing but there are so many types and they’re all irritating.
ReCaptcha v2 requires users to select squares in a grid that contain a certain object, a car, a zebra crossing or traffic lights for example. Another type of Captcha requires you to distinguish between letters and numbers that are all jumbled together and sometimes you’re wrong even though you’re convinced you did it right and it’s all so frustrating! Grrrr!
The above examples are just an extra step for your visitors to take in order to contact you. The more effort they have to put in, the more likely they’re going to leave your website to find your competitor. So what do we suggest?
We suggest using reCaptcha v3. This is Google’s latest automated reCaptcha. V3 works in the background of your website and doesn’t add an extra task for your visitors to complete. In short, each visitor landing on your website is allocated a score depending on how they use the website. Depending on the score a user will be able to fill in your form or not. Now we know that it’s difficult to trust technology with such a task but we haven’t had any problems so far.
It’s understandable to want as much information from your website visitors as possible. Title, name, number, mobile number, address, subject and message fields are all commonly found on contact forms. Do you need them all in order to convert a visitor into a customer?
We recommend having three fields. Name, email and message are the most obvious. Now admittedly we have four because we’d like to know which website package our customers are referring to when they contact us. This isn’t a required field so there’s no pressure for them to fill it in.
To summarise this little point, make those forms shorter! It’ll make it much easier for your visitors to contact you.
“Submit” is so boring!
Hubspot has done some research and they’ve found that buttons that say “Submit” have a lower conversion rate. This is probably because it’s boring and if you read deeper into the meaning of the word, it’s quite authoritative. “Submit your information to us forever” (insert evil mastermind laugh here).
Instead, be friendly and enthusiastic. “Go!” or “Begin your journey to greatness.” Obviously, it depends on your business and the purpose of the form but try to think of something else other than “Submit.” Our blog forms have “Share your thoughts with us.”
Anything but phone numbers, please!
I don’t know about you, but I’m more of an email person. Asking for someone’s phone number can put visitors off of contacting you. You’re better off establishing a connection as easy as possible. You can always ask for their phone number later on. If you think about it, if they really wanted a phone call they would have taken the number off of your website. If you absolutely must have a phone number field, mark it as optional. Research has shown that marking the phone number field as optional can decrease form abandonment from 39% to 4%!!!
Having a good contact form on your website is crucial to make the most out of your online marketing. What’s the point in sending traffic to your website if the form puts them off of contacting you? So here are a few tips for you to consider…
- Use Google’s reCaptcha V3. It runs in the background of your website. There are no complex tasks for visitors to take part in. Instead, it scores web traffic on its interactions and determines whether it’s a spam bot or a real person.
- Keep your forms as short as possible. Three simple fields should be enough. Name, email and a text box for a short message. Remember it’s more important to establish the connection as quickly as possible, you can always get extra information later on.
- Having “Submit” on your button is boring and generic, it is also proven to put people off. Use something more enthusiastic and encouraging.
- Avoid asking for phone numbers. Not everyone likes a phone call straight away and you can ask for it later on in your sales process. If people really want a phone call they’ll find your number on your website anyway. If you must know their number, make it optional.
Basically, what we’re saying is make it easy for your visitors to fill in your contact forms. A name and email should be enough for you to establish contact, then, later on, you can ask for other information.
This tip is for those that need immediate assistance, who don’t want to fill in your form and also don’t like phone calls. I like to use live chatbox features on websites because I’m not much of a phone call person myself. Use a live chatbox OR provide a button that starts a conversation in Facebook Messenger! You can see ours in our navbar! (Go on say hello, prove to me you’ve read this).