SEO is a full time job in itself. There are many elements to a perfect search engine strategy and there are strategies within strategies.
Imagine being on page one of Google, what does that look like for your business? A Google user types in a search query with the search intent to purchase your product or service, and your website appears in the number one spot.
That’s potentially thousands of organic traffic that is consistently finding your business daily without the cost of advertising or a management fee on top.
You also don’t have to worry about Pay-Per-Lead!
Search Engine Optimisation (SEO) is the process of optimising a website or web pages to improve its visibility and ranking on search engines such as Google, Bing, and Yahoo. The goal of SEO is to increase the quantity and quality of traffic to a website through organic search results.
SEO involves a variety of techniques, including keyword research, content optimisation, link building, and technical website practices. By using these techniques, websites can improve their visibility in search engine results pages (SERPs) and attract more visitors.
Some of the benefits of SEO include increased visibility, higher website traffic, and better conversion rates. Additionally, SEO can help to improve the user experience by making it easier for users to find the information they need on a website. However, SEO is a long-term process and requires continuous monitoring and optimisation to maintain or improve a website’s ranking.
We could tell you everything about SEO and sometimes it comes down to this one question. We’ve put together an article setting the expectations of SEO.
We could tell you everything about SEO and sometimes it comes down to this one question. The button below will take you to our packages page.
You could experience exceptional results and a ROI just like Harrison Clarke Chartered Surveyors below.
traffic increase in 11 months!
ranking keywords over 11 months
views across social media platforms
There are many platforms that can be used for SEO, including Google Search Console, Ahrefs, SEMrush, and Moz Pro.
Platforms like these offer a variety of tools to help optimise a website’s technical elements and on-page SEO, such as crawling and indexing, broken links, page speed and mobile optimisation.
Additionally, these platforms can provide insights on keyword research, backlink analysis, and competitor analysis, which can help inform a website’s overall SEO strategy. Some of these platforms also offer integrations with Google Analytics, which can provide further insights on website performance and user behaviour.
SERPs stands for Search Engine Results Pages, which are the pages that appear in response to a user’s search query on a search engine.
They display a list of relevant websites and web pages that match the user’s search query, with the most relevant and authoritative results appearing at the top. The SERPs also include paid ads, featured snippets, and other types of rich results.
Monitoring SERP results can be done by using tools such as Ahrefs and SEMrush. These tools allow you to track your website’s ranking for specific keywords and see how it changes over time. It is very important to monitor SERP results as it allows you to see the effectiveness of your SEO efforts and identify any potential issues that might be impacting your website’s visibility and ranking.
Additionally, keeping an eye on your SERP results can help you stay ahead of the competition, seek ranking opportunities and make adjustments to your overall strategy.
Backlinks, also known as inbound links or incoming links, are links that point to a website or web page from another website. They are important for SEO because they signal to search engines that other websites consider the linked-to website to be valuable and relevant. The more high-quality backlinks a website has, the higher it is likely to rank on SERPs.
There are several ways to acquire backlinks. One way is by creating valuable and informative content that other websites will want to link to. Another way is by reaching out to other website owners and asking them to link to your website. Participating in online communities and forums, and getting involved in industry events and conferences can also help to acquire backlinks. Building relationships with other website owners and creating a solid backlink profile can be a long-term and continuous process, but it’s an important aspect for SEO.
A content strategy is a plan for creating, publishing, and managing content that aligns with a business’s overall goals and objectives. It is an important aspect of SEO as it helps to attract and engage users, and ultimately drive more traffic to a website.
You should focus on creating high-quality, relevant, and informative content that addresses the needs and interests of the target audience. By identifying the right topics and keywords, a website can attract users who are actively searching for information on those topics. Additionally, a well-executed strategy can help to establish a website as a thought leader in its industry and increase brand awareness.
Creating a content strategy also helps in addressing user intent, as well as making it easier to understand user behavior and preferences. This helps in creating a better user experience and thus increase the chances of conversion.
An effective strategy should also include a plan for promoting and distributing content across multiple channels, such as social media and email marketing, to reach a wider audience. You should also include a plan for measuring and analyzing the performance of the content in order to make data-driven decisions and improve the overall effectiveness of the strategy.
You’ll learn about what keywords you currently rank for, which opportunities you could rank for and you’ll get an idea as to your website’s on-page and technical SEO. If there are any issues, we’ll tell you how to fix them!