What is Search Engine Optimisation?
Search Engine Optimisation (SEO) is the process of optimising a website or web pages to improve its visibility and ranking on search engines such as Google, Bing, and Yahoo. The goal of SEO is to increase the quantity and quality of traffic to a website through organic search results.
SEO involves a variety of techniques, including keyword research, content optimisation, link building, and technical website practices. By using these techniques, websites can improve their visibility in search engine results pages (SERPs) and attract more visitors.
Some of the benefits of SEO include increased visibility, higher website traffic, and better conversion rates. Additionally, SEO can help to improve the user experience by making it easier for users to find the information they need on a website. However, SEO is a long-term process and requires continuous monitoring and optimisation to maintain or improve a website’s ranking.