It’s #WebsiteWednesday once again! In this blog post I want to cover a couple of things because images are so important to have on your website and it’s really easy to get them wrong. I’ll talk about what makes a good image, the proper way to upload them into your media library and share some thoughts on stock images. So today’s tip is…
How to use images properly on your website.
Images can make or break your website. A website could be the fanciest, most advanced user-friendly, optimised site in existence, but if the pictures are a low resolution you’re going to see an increase in bounce rate. Having high-quality images that relate to your business is not only going to help your website look great, it will also reflect the quality of your business.
So the next thing to talk about is a little more technical but very important! When you’re uploading images make sure you’re uploading them for the size that you intend to use them. The aim is to minimise the loading speed of your website. Having lots of high-resolution images on your server will increase the time it takes a visitor to load the page. By the way, loading speed does impact your SEO and bounce rates.
Let’s give an example of what I mean. You have a picture you’d like to use on your website. Its original dimensions are 1600 x 1200. You’re using the image in a blog post and you’ve set it to display at 400 x 300. Rather than uploading the image straight to the media library of your website, you should resize it to 400 x 300 first. Doing this takes up less space on your server and it means there is less to download on the visitor’s end, making them very happy that your website loaded nice and quickly.
Moving on to stock images. There is a time and place for them. To make the most out of your website you should think about getting a professional photographer in and taking pictures of your business. I would recommend using stock images only in your blog posts. If you use only stock images across your website, you won’t be expressing the personal side of your business. If you use a mix between stock images and your own images, well that’s just messy.
Not all stock images are bad, there are some nice ones you could use for subtle backgrounds or for blog posts. What I will say though, is to avoid the images with people, particularly with faces in and groups doing cringe things. Here are 2 examples.
Image 1 – When have you and your team, dressed in formal business wear, ever bumped fists? Super cringe.
Image 2 – What a nice image of very happy business people. I’m sure this represents your business perfectly! (Note to self: See if I can claim teeth whitening as an expense).
So where can you find stock images to use on your website? We use a couple of sources, we most frequently use Pexels and Pixabay. These websites are both free to use and you can download them at high resolutions. If you’re looking to invest some money into stock images then I would suggest Shutterstock or Adobe Stock.
We’ve covered a lot in this one. When you’re using images on your website make sure you consider the quality of them. Upload them at the size you intend to use them at and just be careful when using stock images, there is a time and a place for them. The best thing you can do regarding images on your website is to get a professional photographer in, get some nice images of your workspace and team headshots.